Culture, Confidence, and the Climb: Why Coach Prime Inspires DIC

Coach Prime is the prime example of Coaches don't play

Deion Sanders, once an NFL superstar, now the head coach who transformed the Colorado Buffaloes. When he stepped onto that campus, the team wasn’t making headlines. But he brought something different: belief, discipline, swagger — and a vision.

Coach Prime didn’t ask for permission to rebuild. He acted. He flipped the culture. He took doubters and turned them into viewers, skeptics into believers.

At Denver Insurance Connection, we see that same potential in ourselves. 

Back in 2015, we weren’t on anyone’s radar. But like Deion, we saw an opportunity others overlooked — Indexed Universal Life (IUL). It’s misunderstood, underused, and massively undervalued. But we know how game-changing it can be when used right.

We’re not yet the number one IUL team in the country. But we’re building culture.

We’re showing up every day with intention, training our people, and transforming how independent advisors approach wealth. 

Just like Coach Prime—we didn’t come to play small.

We came to build something bigger.