From Setback to Spotlight: The Sprint to the Top

Sha'Carri's story is no fairytale

In 2021, the world watched as Sha’Carri Richardson’s Olympic dreams vanished overnight. One failed drug test and the media frenzy that followed could’ve been the end of her story. It wasn’t. 

Instead, it became the beginning of something far greater. 

Sha’Carri didn’t crumble under the pressure or disappear into obscurity. She stepped back, did the inner work, and returned stronger, faster. In 2023, she reclaimed her place as one of the world’s fastest women, winning the 100m at the World Championships. Her journey proved something essential: failure is never final—unless you quit. 

That same grit, that same willingness to rebuild from the ground up, is exactly how Denver Insurance Connection began its own race in 2015. 

Back then, DIC wasn’t a household name. We weren’t leaders in Indexed Universal Life (IUL) sales. We're a small team with big ambition—facing a financial services landscape where trust was fragile, and life insurance was seen as a cost, not an asset. 

We didn’t have the biggest budget. We didn’t have the loudest voice. But we had a belief: that investment-grade life insurance could reshape retirement for thousands of families, and that independent advisors deserved a team that backed them with truth, tools, and transparency. 

Like Sha’Carri, we learned. We adapted. We built systems, alliances, and a team focused exclusively on one goal: helping everyone build tax-free wealth and secure their legacy using IUL. 

Now, just like Sha’Carri blazing down the final stretch, DIC is sprinting toward the finish line of becoming the leading independent IUL sales force in the country. Not because we were perfect from the start—but because we refused to stay down. 

Her comeback is our roadmap. It’s not about how fast you start. It’s about how hard you finish.